When you don’t feel good, you refer to your doctor-MD. When you have a toothache, you turn to your dentist-DDS. If you need help with your taxes, you hire the services of a CPA. Why should you be concerned with all these letters and what do they mean for you? In short, these abbreviations stand for one word-expertise. These letters represent the fact that these professionals are trained experts in their respected fields of work.
Do you carry the same weight as a promotional product industry professional? You can by starting with three simple letters: MAS or CAS. That’s the promotional product industry designation for EXPERT. A MAS (Master Advertising Specialist) or CAS (Certified Advertising Specialist) designation after a distributor or supplier’s name means they’ve earned one of the industry’s only official certifications.
Certification criteria are based on four measures of professional competency including: industry experience; earned CEU credits through continuing professional education curriculum and comprehensive examination process. Maintaining a MAS or CAS requires re-certification every three years and adherence to the professional code of ethics of PPAI.
Approximately three percent of promotional products professionals today have achieved the industry’s certification standards, making them true leaders and innovators in the business. By joining this elite group, not only are you setting yourself apart from the competition, you’re also delivering more than just products to your clients-you’re delivering value that includes:
- Knowledge of latest trends and industry developments
- A proven track record
- The highest level of service
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