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Specialty Advertising Counselors of Delaware Valley |
September 2006 |
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UPCOMING
EVENTS |
Thursday, September 7
Pre-Show Pep Rally
Radisson Valley Forge Hotel |
Wednesday, September 13
SACDV Fall Expo
Valley Forge Convention Center |
Thursday, October 12
Election Night
Dinner Meeting
Orions |
Saturday, November 4, 2006
Holiday Gala
Philadelphia Country Club |
January 3–6, 2007
PPAI Expo 2007
Mandalay Bay Convention Center
Las Vegas, Nevada
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The Rt 66 Road Trip is
Sold Out! |
Your Fall SACDV Expo is SOLD OUT!
Suppliers are flocking to your show.
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The question is…
Will your CLIENTS be there?
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Remind them NOW!
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One day only
Wednesday, September 13th
10:00 AM – 4:00 PM
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60,000 product ideas • 4,000 new products
• Free food • Free samples • Door prizes
• Fun, interactive 50’s Route 66 road trip theme
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Radisson Valley Forge Convention Center – Free parking
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Directions at www.sacdv.org
Questions? Call the SACDV office at 610-873-1186
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Did you Register online
yet for the show?
If not, visit www.sacdv.org/Register
And avoid the lines!
See details. |
Thanks! Show Edition Advertisers:
Bodek & Rhodes, Digispec, The Humphreyline and Montco Pedline
Call 610-873-1186 to see how you can advertise in upcoming issues!
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| SACDV BOARD & OFFICERS |
President
Vytas Masalaitis, MAS
Widgets Promotions
610-251-9494
VP@sacdv.org |
Vice President
Laura Lanzalotti, CAS
Newsletter Editor
HB Originals
610-489-5500
secretary@sacdv.org |
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DIRECTORS |
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Michael Lorah, Membership Co-Chair
Montco Advertising Specialties/Pedline
mjlorah@aol.com |
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EXECUTIVE DIRECTOR
& SPRING TABLE TOP CHAIR |
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IT’S SHOW TIME! |
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Dear SACDV Distributor Member:
Why on earth would your clients want to leave
their cushy air-conditioned offices to come to a
trade show – when you can bring it all to them?
Here’s what some distributor members said who
have great success in getting their clients to the
show:
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| “Because I CAN’T bring everything to them.
They will come here and see hundreds of things I
would never have thought to show them.” |
“ Because I give my clients the VIP treatment and invite them to MY show.
They feel special. It gives me so much more to talk about on my next visit.”
“This is an experience economy. I am inviting my clients to an experience
they can’t get anywhere else. Less than 20% of our area ad
specialty companies are SACDV members and can invite their clients.
To me, that’s an advantage!”
“ It puts my little company in the leagues of the big ones. Come to MY show.
See MY 140 exhibitors. I don’t understand why more members DON’T bring more
of their clients.” |
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We don’t either.
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Folks, in a few days, there won’t be just a SHOW at the Valley Forge Convention
Center – there will be an EVENT – an EXPERIENCE. It’s YOUR experience. All new Decorated to the hilt. Interactive. Fun. More giveaways than ever. Free food.
And prizes too. A lot of your membership dues go into creating this experience
for your clients.
Use it. Put your best effort into getting your clients there. And you could be
rewarded for it too.
In fact – every distributor firm who brings 10 or more CLIENTS to the Expo is entered into a drawing to receive $100 Road Warrior Bucks – a rebate check form
SACDV, just for promoting the show.
Here’s to a busy year for all of us!
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Good promoting, |
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Mary Ellen Hudicka, MAS
Your SACDV Fall Expo Show Chair
P.S. Please pass this message along to your reps. |
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Cruise
past the registration lines!
Register online and cruise right through to the show –
You AND your clients, too!
Don’t you just love those E-Z pass lanes everywhere today? Same with your new
SACDV Expo! You have a zip-through cruisin’ lane when you and your clients
Register online before the show. |
Here’s how to do it:
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- Visit www.sacdv.org/Register.
- Fill in the blanks and double check it
- Watch for your bar-coded speed pass confirmation emailed back to you
- Print it out, and bring it with you to the show.
That’s it! No waiting with typists. You bypass the line.
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Registering your clients:
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Once you Register, you will see a link to click on to send out an email invitation to your client –
automatically populated with your company name and 3-digit SACDV member firm number.
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Enter in your client’s email Addresses and zap! They receive your invitation.
Or they can go to www.sacdv.org/Register and click on “Client.” (But they must have your 3-digit code
to Register and be linked to YOU) Questions about your 3-digit code? Call the SACDV office at
610-873-1186 for your number.
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What do you say
when you tell clients
about the show?
Everyone is different in how they position the show.
But one thing is consistent… it is the ONLY promotional
event of the year for CLIENTS in the entire
Eastern PA-NJ-DE market. It happens just once a year.
60,000 different ideas are on display, with promotional
experts on hand to share how to design a winning
promotion. Free food, free samples. They can’t
get that experience ANYWHERE else. It’s worth the
trip! |
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Can we still
Register on-site?
Yes. But you’ll have to wait at the Register On-Site
desk for your information to be entered. Be sure your
staff and clients know your 3-digit member code number
so your company name is listed on their badge as
the firm who invited them.
If clients are Registering on site, all they need is:
1) A copy of your filled-in brochure
or
2) Their business card
or
3) They can complete a form on-site. |
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Bring 10 or more clients and
win $100 Road Warrior Bucks! |
NEW! Every distributor firm who has 10 or more CLIENTS attend the Expo will be placed in
a drawing for $100 “Road Warrior” Bucks – a check for $100 from SACDV for helping us boost
attendance. 10 prizes will be drawn to thank YOU for helping us build the show. So, bring a whole crowd and
you can win! Winners will be drawn at random from all distributor members who bring 10 or more clients. Sales
representatives do not count for this promotion. Clients only. One prize per distributor member firm. |
FREE
Brochures
NOW
Online! |
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You have access to free flyers
to promote the show – in Word
and Quark on our SACDV website.
Visit www.SACDV.org and
get them out promoting for
you NOW!
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SHOP TIP
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| Many distributors spend the two
days before the show calling their
best clients and prospects to
remind them about the show
because PEOPLE FORGET! So, add
it to your to-do list to begin your
calls the week of Labor Day! |
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Wear COMFORTABLE shoes! (Never wear a new pair you haven’t
broken in!) It will be a long day. The more comfortable you are,
the more enjoyable your show experience! |
Do’s & Don’ts
for your Fall Expo |
Distributor DO’s: |
Promote the show HEAVILY
• Follow-up with your clients before and after the show
• Wear your company logoed attire, but with a subtle imprint
NO SCREAMING BILLBOARD logos!
• Bring business cards this year to exchange with exhibitors
• Volunteer at least an hour
• Leave the samples for the client guests |
Distributor DON’Ts: |
DON’T solicit buyers during the show. You wouldn’t want anyone
soliciting YOURS!
•NO handing out business cards to clients in the hall.
• NO wearing or carrying of any blatant promotional products that call
attention to your company, other than a subtle wearable imprint.
• NO distribution of any blatantly large promotional products imprinted
with your logo for your buyers to carry around during the show.
• NO setting up client tailgate parties or other activities in the parking
lot – other than private hospitality suites in the hotel – to detract
clients’ attention from the show
• DON’T put off following up with your clients after the show –
follow up quickly! Strike while the iron is hot! |
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CONTEST! Exhibitors will be decorating their booths for our Rt 66 show theme.
Clients and distributors will vote and 1 winner gets a free booth at the SACDV Expo in
2007. 2 runners up get a free table at the Spring Table Top Show |
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Do’s & Don’ts
for your Fall Expo |
| Exhibitor DO’s: |
- Ask buyers to write down their favorite products in their notebooks.
- Talk ONLY coded retail pricing, there are more BUYERS at this show
than distributors and reps.
- Share case histories with clients on how your products work for others.
- Only collect business cards from distributors or reps – not clients.
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| Exhibitor DON’Ts: |
- Don’t hand out any business cards to clients. This is strictly enforced.
- Don’t collect any business cards from CLIENTS. Ask them to write
down your line on the notepad for their distributors’ follow up.
- Don’t hand out any literature that has your company Address or
phone number on it. Buyers will be at this show and should call their
distributor, not YOU. This is strictly enforced. Exhibitors have been
asked to leave the floor when they have persisted handing out
literature this way.
- Don’t speak about NET pricing. Only retail coded pricing.
- Don’t talk about CODES. Buyers will be there.
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More FREE gifts
& giveaways
than ever before! |
Just a bag & pen at check-in? No – this year there will be so much
more! Giveaways will be stationed throughout the hall, and with
many of the exhibitors themselves, so your buyers don’t miss a single
great idea! More samples with your buyers mean more potential
orders for you! |
DID YOU KNOW? |
Why do buyers come to the Expo? 95% of them reported
“because of the IDEAS” in last year’s survey of clients. So use this
as your hook in inviting clients – tell them the ideas they will see
all in one place only come once a year. And you could never bring
60,000 ideas on display to THEIR office. |
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FREE
Food! |
VIsit the SACDV diner on the show
floor. What kind of food will be available,
for FREE? |
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Light breakfast fare – bagels, Danish
& coffee. For lunch – hot dogs, salad
and soft pretzels will be vailable free
to your clients in the center of the
hall throughout the day.
If you wish to treat your clients to a
special lunch, you have several restaurant
options available to you, at your
expense, in the hotel complex. |
Are
business
cards
ALLOWED
at the show? |
 Yes, you may exchange business
cards with ex-hibitors this year, BUT
NOT WITH BUYERS.
No business
cards are to be distributed
to ANY
buyer on the show
floor – SHOW
RULES – strictly
enforced. Buyers are NOT to be
solicited on the show floor in any
way |
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Client Badges |
Here’s how the clients’ badges will read: |
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Clients who don’t specify a distributor firm will just have
their names listed on their badge, so be sure you ask them
to specify YOU! |
“Drive-In” to the
New Product
Pavilion
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Clients get to vote on their
favorites and WIN!
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As soon as they enter the Drive-in , clients
will visit our highly acclaimed New
Product Pavilions. They will have a preprinted
entry form asking them to vote on
their favorite new products of the year:
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• Favorite idea under $5
• Favorite idea over $5
• Favorite new apparel item
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Three lucky winners will win the pavilions’
treasures. One will win all the under $5
items, one will win the over $5 items, and
another will win the apparel products.
And YOU get to present the prizes if your
client is the winner!
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Your clients will receive a trade show “What I Liked
Best at the Show” notebook and pen at check-in,
and will be asked to write down their favorites while
they walk the show. If they write at least one product
they liked in the notebook, they will be entered into
the door prize drawing at the end of the show. As
clients exit the hall, volunteers will check their notebooks
and if they note at least one product, they will
be rewarded with a door prize ticket. (Plus thank you
parting gifts as well!)
Dozens of door prizes, donated by your exhibiting
suppliers, will be given away. And YOU will be the
one that presents the prize to them – the prize is sent
to YOU. What a great way to follow up!
So it’s up to ME to follow-up after the show?
Absolutely. Call or visit each buyer who attended
the show within 2 weeks. Ask them to review their
notebook. It’s all up to you!
How do I know who came?
You’ll receive a list of every buyer who Registered
under your SACDV firm number, as well as all their
registration information, within a week of the show,
to help with your follow-up. You can also check your
registrants any time 24-7 online by visiting
www.accureg.com/sacd06/memlistprod.html. Log-in
your 3 digit SACDV member firm number. PASSWORD:
EXCLUSIVE (all in caps). |
It’s YOUR show! |
It’s not OUR show – it’s YOURS. You sponsor it.
YOUR exhibit hall. It’s YOUR vendors. YOUR
door prizes. YOUR new products pavilion.
YOUR food. Hey, it’s YOUR membership dollars
that pay for it. And no one but MEMBERS can
attend this year. Talk it up – take ownership of it – go ahead! |
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Who can come
to the Expo? |
 Only SACDV Member Distributors, staff
and sales representatives, and their
invited clients can attend. istributors,
their sales epresentatives and staff
who are NOT members cannot attend
this event. It is for members only.
Clients will be asked who invited them. The first firm they
identify will be listed on their badge as the inviting distributor.
Make sure YOU invite buyers FIRST and often! |
Show Theme: |
The Ultimate
Rt 66 Road Trip |
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Ideas that drive results! |
The entire hall will transform into a Route 66 road trip
theme, and you and your clients will be a part of the action…
with classic cars, a crusin’ lane for new bar coded registration,
a diner for refreshments. So go ahead and tie this theme in
with your promotions! Show your creativity! |
When are YOU
Volunteering? |
Each member firm is expected to donate at least an hour
as a volunteer for this event. What will you do? You’ll
be a friendly ambassador to welcome our clients and help
them maneuver through the different parts of the show.
Please call our Volunteer Captain, Anne Dollarton at
215-663-0218, and let her know when you are available.
Volunteer hours: 9:00 AM – 4:00 PM. |
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SACDV 2006 |
Monthly Newsletter
Advertising Rates |
The SACDV Newsletter is published bi-monthly
with a circulation of over 900. It is mailed to all
principals and salespeople of member firms. |
Newsletter Issue |
Deadlines |
Sept/Oct |
August 30, 2006 |
Nov/Dec |
October 15, 2006 |
Jan/Feb 2007 |
December 15, 2006 |
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All advertising materials must be received by
this date to be included in the newsletter.
Distribution Date: First week of the month by mail
Ad Requirements: Submit black and white
camera ready art to size. Send electronic files to:
newsletter@sacdv.org
Restrictions
Ads are accepted from SUPPLIERS ONLY.
You do not have to be a member of SACDV
to place an ad in the Newsletter. Classified
Ads for sales personnel and news releases
regarding new items or promotional items
cannot be accepted.
Rates per Month
Full Page $ 190.00
10 1/2” High X 8” Wide
Half Page $ 150.00
Vertical
10 1/2” High X 4” Wide
Horizontal
5 1/2” High X 8” Wide
Quarter Page $ 120.00
5 1/2” High X 4” Wide
NEW! Rep Corner Business Card Ad
2” High X 3 3/4” Wide $60.00 (members)
$80.00 (non-members)
31/2” High X 2” Wide
Inserts $300.00
Customer supplied
8 1/2" X 11" Flat Quantity 500
Payment Terms
All ads are prepaid. Questions?
Contact: laura@hboriginals.com
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